According to U.S. legal theory, advertisements are not generally considered offers in the sense of being legally binding and applicable toward the establishment of contractual agreements. As such, offers which do possess legal force under the theory and practice of contract law must include, among other things, an individual whom is specifically targeted and can accordingly be identified as an “offeree”.
Additionally, advertisements are excluded from the legal definition of offers due to their absence of another component: legally binding terms included in the offers. Advertisements, to this end, may be identified under legal terminology not as
offers but, rather, as invitations.
Advertisements are thus not offers in their most basic form, but may possibly be designated as such if additional terms are added to the advertisement, such as offering special incentives for people to take advantage of a service. Otherwise, advertisements cannot be litigated in the same way as offers.